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  • Writer's pictureChristopher Michael McHugh

Instagram TV Boost

Updated: May 1, 2023

IGTV is inside Instagram. But it’s also its own standalone app.

Instagram is trying to give it’s Instagram TV a boost. They’re now integrating IGTV preview videos into its flagship feed to get more people to the new longer-form hub.

So now, if you follow someone who’s posted a new video on IGTV, a preview, up to one minute in length, could appear in their main feed. That prods them to check out the clip before they go over to IGTV to watch it in full. IGTV content can be 10 minutes max for most users, and up to 60 minutes for verified accounts. IGTV is inside Instagram. But it’s also its own standalone app.


This article was written by Christopher Michael McHugh. Mr. McHugh is a producer, media analyst, marketer and the owner of McQ Marketing Group. For consulting, public speaking, interview or other inquiries, please text or call 203-689-3419 or email

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