• Christopher Michael McHugh

Google Assistant and Siri Replacing In Browser Searches

Updated: May 1


Very important news for anyone doing advertising online. As you know, search assistants like Google Assistant and Siri are replacing people searching in browsers for information. This means your search engine ads will become less useful as this trend continues. So what can you do about it?


It appears that Google is working on that problem, putting ads in Google Assistant. Take a look at this screenshot from Search Engine Land. This could be the future of ads on the platform. The move comes as Google says its Assistant is now on as many as one billion devices.

 

This article was written by Christopher Michael McHugh. Mr. McHugh is a producer, media analyst, marketer and the owner of McQ Marketing Group. For consulting, public speaking, interview or other inquiries, please text or call 203-689-3419 or email Chris@McQMarketingGroup.com.


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Interested in learning about creating TV and online news. Check out Secrets of Producing TV and Online News. It’s the new bible for individuals producing content in this ever-changing and rapidly accelerating media landscape, used in universities across the United States.


© 2020 McQ Marketing Group

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