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  • Writer's pictureChristopher Michael McHugh

Google Assistant and Siri Replacing In Browser Searches

Updated: May 1, 2023

Very important news for anyone doing advertising online. As you know, search assistants like Google Assistant and Siri are replacing people searching in browsers for information. This means your search engine ads will become less useful as this trend continues. So what can you do about it?

It appears that Google is working on that problem, putting ads in Google Assistant. Take a look at this screenshot from Search Engine Land. This could be the future of ads on the platform. The move comes as Google says its Assistant is now on as many as one billion devices.


This article was written by Christopher Michael McHugh. Mr. McHugh is a producer, media analyst, marketer and the owner of McQ Marketing Group. For consulting, public speaking, interview or other inquiries, please text or call 203-689-3419 or email

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