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Last month, Otter Media announced a layoff of 10% of its staff amid a reorganization that saw it bring gaming digital network Machinima under its umbrella. The reorg happened as AT&T — the parent company of both Otter and Machinima — continues to downsize its digital properties in the wake of its Time Warner acquisition last summer.
Machinima creators and select staffers will be joining the Fullscreen network — which is another Otter property. Last month, Otter said that its direct-to-consumer brands like Rooster Teeth would be folded into its anime and geek-centric “Ellation” division alongside Machinima. However, an email addressed to Machinima creators from Fullscreen’s general manager, Bow Bryant, would seem to suggest otherwise.
This article was written by Christopher Michael McHugh. Mr. McHugh is a producer, media analyst, marketer and the owner of McQ Marketing Group. For consulting, public speaking, interview or other inquiries, please text or call 203-689-3419 or email Chris@McQMarketingGroup.com.
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